My sister’s birthday is in August. I’m not good with remembering dates. I always forget until the last possible moment. It was in this moment that I scrambled to send my sister and E-card. I ended up at Bluemountain.com (who knew they still existed?). In my panic I skimmed through the sign up process, saw a “free one month trial” and shamefully entered my credit card in desperation to get my sister a birthday greeting in time. The small type I didn’t read is in italics:
“Please select your payment method below. You will not be charged during your trial period. If you decide to remain a Member, you will pay just $14.99 for the rest of your 1 year Membership. You may contact us at any time during your free trial to request a cancellation.”
I falsely assumed that to "decide to remain a Member" involved some sort of choice in a month.
A month later… While checking my online banking information I noticed a charge from Bluemountain.com on my statement. I noticed only a few days after the charge went through and immediately went to the website to cancel my membership. It turned out there is no online tool to cancel your membership. You need to call their 1-800 number. So I emailed them :-). I received a form email back stating that they are unable to cancel my membership and that they hope I enjoy the benefits of being a bluemoutain.com member. Not being satisfied I reluctantly called their 1-800 number. While the staff was friendly I received the same line. I was too late to be refunded my membership fee. They did offer to turn off the “auto-renewal” so that I wouldn’t be charged next year.. How kind.
While I do realize that this was in part some of my own stupidity, I still thought something could & should be done. This was a year long membership that I was somewhat tricked into paying for and I had not used during the few days I had actually paid for the service. Surely someone would be able to help me.
I wrote a letter, a real paper one, to the company that owns and runs BlueMountain.com, the American Greetings Company. I explained my situation and asked them to help me out. I received this email from them this morning:
Thank you for contacting BlueMountain.com Customer Support.
Our records indicate that you registered for a free trial membership to BlueMountain.com on 08/13/2007. During your trial period, you were given free access to all of our content and member benefits, and you were free to cancel at any time without being
charged for continued membership.
Since we did not hear from you, you were billed $13.99 on 09/12/2007 for a full year of continued membership. Consequently, your membership is no longer refundable.
We have turned off the auto-renewal feature on your account. Your membership will expire on 08/12/2008.
Until then, I hope that you will take advantage of all of the great features and benefits of BlueMountain.com membership.
To learn more about your membership, please visit:
http://www.bluemountain.com
If you have had difficulty using the site and/or questions about the features, please contact us so that we can help you make the most of it!
Thank you,
Dante D
Your Customer Support Representative
BlueMountain.com
As you can see it’s a form email stating basic facts about my account that I already knew. So they have my 14.99 and are refusing to give it back to me by sending me essentially the same email every time I contact them. Well played American Greeting Company. Well played. Stonewalling tactics at there best.
In my letter I also suggested a few best practices for BlueMountain to follow:
- Always allow users to be able to cancel a membership using the same medium they used to acquire it. Having to call a 1-800 number to cancel a membership I made on their website is ridiculous and I would wager a money grabbing scheme.
- Send out a few friendly reminder emails of when your free month is coming to an end. Provide links and instructions to membership tools.
Avoid all of the above by making it opt in and not opt out.
- Never send a form letter in response to personally written hard copy mailed correspondence from one of your customers.
I’ve sent one last request to have my account canceled and my membership fee returned in full or in part. Hopefully they’ll comply. If not I’ll be sending out greeting cards daily. Maybe I’ll send their customer support some cards :-).
If you’d like to contact Bluemountain.com or the American Greetings Company here is their contact info:
American Greeting Company
One American Road
Cleveland, OH
44144
1-216-889-5000
Has anyone else had issues with BlueMountain or similar experiences with other companies?
Update: After another phone call and the writing of this post they have agreed to give me roughly a 50% refund. That's not bad all things considered. I'm sure they've spent more with customer support than the 7.99 I ended up giving them.
They also let me know that if you have a membership and the "auto-renew" feature is turned on they will refund your renewed membership on the second year. If you call and cancel.