My sister’s birthday is in August. I’m not good with remembering dates. I always forget until the last possible moment. It was in this moment that I scrambled to send my sister and E-card. I ended up at Bluemountain.com (who knew they still existed?). In my panic I skimmed through the sign up process, saw a “free one month trial” and shamefully entered my credit card in desperation to get my sister a birthday greeting in time. The small type I didn’t read is in italics:
“Please select your payment method below. You will not be charged during your trial period. If you decide to remain a Member, you will pay just $14.99 for the rest of your 1 year Membership. You may contact us at any time during your free trial to request a cancellation.”
I falsely assumed that to "decide to remain a Member" involved some sort of choice in a month.
A month later… While checking my online banking information I noticed a charge from Bluemountain.com on my statement. I noticed only a few days after the charge went through and immediately went to the website to cancel my membership. It turned out there is no online tool to cancel your membership. You need to call their 1-800 number. So I emailed them :-). I received a form email back stating that they are unable to cancel my membership and that they hope I enjoy the benefits of being a bluemoutain.com member. Not being satisfied I reluctantly called their 1-800 number. While the staff was friendly I received the same line. I was too late to be refunded my membership fee. They did offer to turn off the “auto-renewal” so that I wouldn’t be charged next year.. How kind.
While I do realize that this was in part some of my own stupidity, I still thought something could & should be done. This was a year long membership that I was somewhat tricked into paying for and I had not used during the few days I had actually paid for the service. Surely someone would be able to help me.
I wrote a letter, a real paper one, to the company that owns and runs BlueMountain.com, the American Greetings Company. I explained my situation and asked them to help me out. I received this email from them this morning:
Thank you for contacting BlueMountain.com Customer Support.
Our records indicate that you registered for a free trial membership to BlueMountain.com on 08/13/2007. During your trial period, you were given free access to all of our content and member benefits, and you were free to cancel at any time without being
charged for continued membership.Since we did not hear from you, you were billed $13.99 on 09/12/2007 for a full year of continued membership. Consequently, your membership is no longer refundable.
We have turned off the auto-renewal feature on your account. Your membership will expire on 08/12/2008.
Until then, I hope that you will take advantage of all of the great features and benefits of BlueMountain.com membership.
To learn more about your membership, please visit:
http://www.bluemountain.comIf you have had difficulty using the site and/or questions about the features, please contact us so that we can help you make the most of it!
Thank you,
Dante D
Your Customer Support Representative
BlueMountain.com
As you can see it’s a form email stating basic facts about my account that I already knew. So they have my 14.99 and are refusing to give it back to me by sending me essentially the same email every time I contact them. Well played American Greeting Company. Well played. Stonewalling tactics at there best.
In my letter I also suggested a few best practices for BlueMountain to follow:
- Always allow users to be able to cancel a membership using the same medium they used to acquire it. Having to call a 1-800 number to cancel a membership I made on their website is ridiculous and I would wager a money grabbing scheme.
- Send out a few friendly reminder emails of when your free month is coming to an end. Provide links and instructions to membership tools. Avoid all of the above by making it opt in and not opt out.
- Never send a form letter in response to personally written hard copy mailed correspondence from one of your customers.
I’ve sent one last request to have my account canceled and my membership fee returned in full or in part. Hopefully they’ll comply. If not I’ll be sending out greeting cards daily. Maybe I’ll send their customer support some cards :-).
If you’d like to contact Bluemountain.com or the American Greetings Company here is their contact info:
American Greeting Company
One American Road
Cleveland, OH
44144
1-216-889-5000
Has anyone else had issues with BlueMountain or similar experiences with other companies?
Update: After another phone call and the writing of this post they have agreed to give me roughly a 50% refund. That's not bad all things considered. I'm sure they've spent more with customer support than the 7.99 I ended up giving them.
They also let me know that if you have a membership and the "auto-renew" feature is turned on they will refund your renewed membership on the second year. If you call and cancel.

Comments
Dico - October 9, 2007 9:36 pm
You should post your login info so that everyone reading your blog can use the site to mail greeting cards. At least it'll feel like you're sticking it to them!
Ahmad Ramadan - October 19, 2007 7:09 pm
I've had a similar problem. They recently sent me an email saying they will automatically renew my membership. I can enjoy their crappy cards for another whole year, and the best part is; I don't have to lift a finger! I just have to pay -er- I mean they just have to take another 13.99. They will automatically renew the account in just a few days. I'm not in the US, so I have to send them an email asking how to cancel. Instead of just making it easy using account options online, or giving me instructions telling me how to cancel in the email itself. By the time they reply, I imagine the deadline would have passed, and they would have already taken another 13.99 from me. The ways they take people's money are deceitful. It's too bad they have to resort to these methods to take my money. If their service was better priced, and they had better cards, maybe I would willfully renew my subscription. Until then, they're no better than just another internet scam.
Ryan filsinger - October 21, 2007 2:39 am
Who puts their credit card number into a website to send an e-card anyway? ;)
Dan James - October 21, 2007 9:12 am
Stupid people trying to send their sister a birthday greeting at the last possible moment :-)
Sirg - December 9, 2007 4:13 am
I have the same problem!!! I found their site while searching for a nice card to send to my girlfriend, and because I liked it, I entered my CC info.
I sent ONE card, without using the web site for 3 weeks. Then I remembered that I should cancel my subscription (I was still in the 30 days window) so I tried to do so. BUT, being outside US I can't use that phone number, so I used the email solution, EXACTLY as indicated on their web site, using their form.
I got an email telling me that if I want to cancel, I should REPLY to that email asking to cancel my account (which was obvious since I sent the 1st mail in the 1st place).
They were just buying time. OK, so I sent not one, but two separate replies to that email from my email address (the same used for registration) and they IGNORED my emails until the 30 days were due. So they billed me, ofc, and after I tried to cancel it again, they replied to me
"Currently online cancellation is not available. In order to verify ownership, we require that all cancellations be completed over the phone."
I'm going to write American Greetings too. This is so outrageous. It's a money making scheme using ecards, lol... but it isn't funny. You have no way of knowing that you can't cancel your membership online, before you register!
Please contact me and tell me what should I do, being from EU.
Alan Springall - January 27, 2008 5:47 pm
I have the same problem I took out the free trial for one month but cancelled it by e-mail to their sales depatrtment one day later as could not get it to work. I also sent a further e-mail cancelling it but nevertheless they debited my paypal account. have sent several communications after receiving their reply that they are not going to refund the payment as did not cancel within the month which is not true when i cancelled it after one day . They say that they will reply within 48 hours but they have not done this.
It is my intention to sent this to the local police and trading standards office in Cleveland. I would like to know of other people withthe same . problem . Caveat emptor
fred pruitt - February 12, 2008 8:28 pm
I AM SENDING THIS E-MAIL TO INFORM YOU THAT I HAVE BEEN UNABLE TO SEND E-CARDS FOR THE LAST 4 MONTHS. THE MESSAGE I HAVE BEEN GETTING IS JAVA SCRIPT VOID (NULL). I DON'T KNOW WHAT THE MESSAGE MEAN AND WOULD LIKE YOUR HELP IN SOLVEING THIS PROBLEM. IF THIS CAN'T BE RESOLVED THEN I WILL HAVE TO TERMINATE MY SUBSCRIPTION. ANY HELP WILL BE APPRECIATED. THANK YOU!
Gaspy - February 14, 2008 9:42 pm
The best way to handle these issue is to call your credit card company and tell them to cancel the payment while it's pending. A Free Trial is well free, and if you haven't sent any ecards after the free trial there is no much BlueMountain can do.
Robbo - February 19, 2008 6:58 am
SUCCESS!!!
All - I got my money back from Blue Mountain. It was a battle but essentially I said that I would keep taking up the time of their team to the point where they would have to spend the profit from 200 other memberships to keep me from my refund. If you want a copy of my email trail to use the same wording... happy to share.
Robbo :-)
Deano - February 19, 2008 5:24 pm
Hey Robbo,
Yes please I am trying to cancel mine now after a couple of days signed up, anyone know of a consumer watch dog we can report them to?
How deceitful is it to not have a cancel option online !??!?
marie stark - February 22, 2008 10:23 am
I remember when free e cards were just that , free. No trial period or entering credit card info. every site i go to is the same way. dont advertise as free if its going to cost in the long run
Roderik Steenbergen - February 27, 2008 1:14 pm
Hehe, i just got billed as well. It's not so much the 10 euro's ($14) I have to pay as the way they sneak it from people. I am going to try hard to get my money back. If not working, I might just open a new shared email account for everybody I know and their pets to send free ecards... daily...
Nancy Gardner - February 29, 2008 1:16 am
AS OF FEBRUARY 29TH I WOULD LIKE MY REFUND RETURNED INTH AMOUNT OF $13.95. I WISH TO NO LONGER HAVE MY SERVICE TO THE BLUE MOUNTAIN CARD.CO
A QUICK REPLY WOULD BE APPRECIATED.
NANCY GARDNERW
Rob H. - March 5, 2008 8:45 am
Same as most experiences already stated: free trial; used it once; then billed in early March; my wife noticed charge on our credit-card statement: fortunately only two days after it had been made... and asked if I'd opted in for another year? I said:"hell no," and a call was placed to their billing depaertment. Whoever I spoke to was polite and skilled at deflecting my refund/cancel request. "You can only or should just keep it for the next year and then cancel." NO!! "You could stay in for 6 months and receive a partial refund of $7.99." NO!! Then I launched into a short speech about their policy of blind renewal being unethical and potentially fraudulant... and a FULL REFUND was granted. I'm betting the keys to success are three: contact ASAP after charge is made; minimal prior use and no active use; and don't even contemplate any option but a full refund. Give it a try. Also, please note: SWEARING AT THEM IS NOT ALLOWED.
MM - March 7, 2008 5:07 pm
If you wish to cancel your Blue Mountain membership, the contact number is 1-888-254-1450. The link is : http://www.bluemountain.com/help/help_A.pd?Category=My%20Account&SubCat=All%20About%20my%20Paid%20Membership&QuestionID=436
I canceled it well within the trial period. Hope I won't get charged!
HRL - March 13, 2008 11:52 am
Thanks to MM's post with the phone number I was finally able to
reach a human at Blue Mountain to cancel my free trial. Up to the
time I saw the number here, efforts to cancel were frustrating and
seemingly pointless -- email requests got canned replies that did
not acknowledge their purpose (please cancel); phone calls went
to lines with the announcement "all circuits busy, please go to web
site."
Yes, Blue Mountain definitely needs some customer relations work!
Thanks again to MM.
HW
prtybrd - March 21, 2008 1:05 pm
I finally got through to a human and cancelled before my trial was over, BUT it took my something like twenty tries to get through. The number is constantly busy, and only by obsessive redialing like a teenager calling a radio station was I able to talk to a human.
Mr.Leslie S. Koltay - March 22, 2008 2:05 pm
on 17 October 2007 I phoned 1-888-254-1450 and cancelled my membership .
Bluemountain*Ecards charged my Visa account on 29 January 2008 for USD 13.99
exchange rate canadian $ 14.34 .
Could I get an answer why ?
judy fisher - April 22, 2008 3:54 pm
did anyone call their credit card company to have the charge removed stating that the charge was not authorized? you may have to write the credit card company a letter, but they should remove the charge. you always have the right to challenge any charge on your credit card.
James C. Thompson - April 29, 2008 9:42 pm
Why does my e-mail and password no longer work? This
is the second year of my subscription.
Cary Conover - May 29, 2008 7:39 am
1. I would like to gather all possible information I can on the Blue Mountain Contact Phone Numbers, and also their contact e-mails.
2. I have not been subscribed to Blue Mountain for Years. Yet when I did subscribe and did use it I was able to cheerfully use their features and send cards. However, many years hence when I move from one computer to another I loose the login and configuation information. So I reset the password to find that now unbeknown to me they have implimented a cookie security system that requires tracking cookies. Well, over time I have learned those are not items I would like to allow. So I block the cookies. Now I can no longer use Blue Mountain until I activate cookies for their site. So I do so. Then Decide to cancel the subscription. Long story short. I have been canceled for years and still guess what? I get the notifications that were originally configured. The Notification Unsubscribe page does not work. Plus I do not have a login to go in and unsubscribe from all the notifications I have in their database.
3. I know that this site is a pain in the toocus. I know resubscribing is not an option. I have emailed and cajoeled until the cows come home. Yet no assistance or answer. So I will try to use the mentioned phone number here to get a human being that might comprehend what I am attempting to get done and try and get them to go into their database and remove these automatic notifications that I no longer need nor want as they are for my Ex-Wife and I really do not want to hear about that anniversary any longer.
Regards,
Cary
Kim - June 9, 2008 6:30 pm
I am having the SAME problem. I have searched their website for a cancelation number. I couldn't find it, so I googled it. That's when I came across this. Geesh, I didn't know that I couldn't get a refund after 30 days.
Bamboozled - June 11, 2008 9:06 am
I have been screwed as well. I only signed up with a paypal account to send a few cards to test the service. I didn't care much for it, so I went in the paypal agreement and canceled it. Yet 2 minutes ago I just realized that I have been charge the full $12.58 CAD for renewal. We have to do something here, maybe calling a class action or something might get them to respond to e-mails. I don't understand how a company that basically steals your money is allowed to continue on the net for so long. It's theft, plain and simple. Free Trial means that it's a T R I A L and if my agreement is cancelled with my payment company then that means that's the T R I A L is over and i'm not opted in to pay for the service. I will find a way to get my money back, I never lose.
Joyce Long - June 20, 2008 9:26 pm
I jumped on to this site, because I was unable to make contact...You have charged my paypal for a new year fee....You did it last year, and I did not complain...I have NOT authorized you to do this...I want you to put the money back into my account......Joyce Long......
Suzanne - July 21, 2008 3:52 pm
Unfortunately, I am in the same situation as everyone else. I looked for a telephone # on my bill which is usually printed, but, of course, no number. Then I went into Blue Mountain. I thought the 13.99 was to join, not a monthly fee. It has been a long time since I used blue mountain. Now I am being billed 9.99 a month. At first I thought it was a one time billing, but now I realize I have to pay this for a year. At least I enjoyed a laugh or two from this blog. I needed that! I have been caught in a scam or two, but they always canceled when I called. They would not refund my payments, but they, at least, were willing to cancel any further billings. This is ridiculous and I cannot believe it is legal. I think I will call and send an email to my bank about this. I will put a stop payment on these funds. You could probably cancel your credit card and open another. I did that when AOL was not allowing people to opt out when they first started. Also, wouldn't the cc company investigate the charge from the company?
Suzanne - July 21, 2008 3:57 pm
Unfortunately, I am in the same situation as everyone else. It has been a long time since I used blue mountain. Now I am being billed 9.99 a month. At least I enjoyed a laugh or two from this blog. I needed that! I have been caught in a scam or two, but they always canceled when I called. They would not refund my payments, but they, at least, were willing to cancel any further billings. This is ridiculous and I cannot believe it is legal. I think I will call and send an email to my bank about this. I will put a stop payment on these funds. You could probably cancel your credit card and open another. I did that when AOL was not allowing people to opt out when they first started. Also, wouldn't the cc company investigate the charge from the company?
Harvey - July 24, 2008 1:41 pm
Same story here. The annual fee, $30, down the drain for a few weeks of use. I sent them a demand email. I doubt it will do much good.